Toyota Motor is currently in a very advantageous position in terms of hybrid technology. As the largest and oldest of the developer, the company has the expertise and experience that when licensing them to other car manufacturers Toyota could bring considerable revenue. The popularity of hybrids in the world is increasing rapidly, so Toyota can only use this situation to benefit.
This year, Mazda uzhu stated that intends to develop its own hybrid scheme, but the mass production of automobiles with a combined power plant will not say before the year 2015. In the event that there is agreement on the licensing of technology Toyota, the first hybrid Mazda will be able to enter the market in 2013. It should be noted that Toyota Motor already has a successful history of selling licenses for the production of Hybrid Synergy Drive. An example is a hybrid version of Nissan Altima Hybrid, are offered in the United States.