Defending Our Stories
March 12, 2010
As a freelance writer, contributor to many off-road publications and former magazine editor, one argument from readers/consumers that always seems to come up is that magazine editors are sell-outs. Or I should say, their machine comparisons or “shootout” results are based on advertising dollars. They say, “Read the story and then check the ads…that usually determines the shootout winner.” Never has this been more wrong in terms of my work and the work of any of the magazines from Affinity Powersports (ATV Magazine, ATV Sport, UTV Magazine). Since 1998 – my start – I’ve followed the lead of many honest, true magazine leaders and ethical journalists like Glenn Hansen (former Suzuki exec.), Chaz Rice (now with Can-Am), current ATV Magazine Editor John Prusak and many others.
An industry friend of mine, and former co-worker, recently brought this to light in a Q&A he did with my buddy John Pellan at ATVscene.com. Pellan asked KTM’s Chris Vogtman (a former magazine editor himself) what he missed most and doesn’t miss about being in the ATV magazine field.
Here’s the Excerpt:
(SOURCE: ATVScene.com)
“What don’t you miss?
“I don’t miss people constantly saying the shootouts I took part in at ATV Sport and ATV Magazine were brand slanted and advertising biased. I can’t speak for the other magazines, but the editorial staff at Affinity Group always put out and continues to put out unbiased articles with sound data backing their results. Testing machines and anointing a shootout winner was always a difficult task. No matter what, a reader with heavy brand loyalties would get offended. And, now that I’m on the other side, I can’t say I blame them [Laughing]. But, I felt we always did it the right way at Affinity Group, and I have seen firsthand that they continue on that tradition when KTM is invited to their shootouts.” — Vogtman
“I couldn’t agree more. As a matter of fact I made reference to this the other day when I pointed out ATV Magazine’s killer Utility 4×4 Shootout that Bill Lanphier wrote. I rode all but one of those big utes and their feature was spot on and completely unbiased in my opinion.” — Pellan
I also bring this up because a recent ATV Magazine article was under attack from forum users for a couple errors and what some readers called a “bias slant” or “conspiracy theory.” The errors were addressed and a correction will run (as that is what a magazine does when it makes a mistake). Above all, Vogtman’s quote sends the message that these mags don’t fluff it up, don’t create unfair results and do provide legitimate content that is often backed by the ATV manufacturers, all of which attend the annual ATV Trials testing event (and many rode WITH the test team). Do they agree with every result and editorial conclusion? Of course not, but they respect the results as we respect their partnership in the industry and participation in the event. It’s mutual respect and that goes a long way. I firmly believe that both Hansen and Rice would agree with Vogtman’s assessment, as they too have seen both sides and know the value of editorial integrity.
Growing Up Empty? Kids Without Quads
March 2, 2010
It is really a shame that my son and daughter, 7 and 6 respectively, can’t learn to love the sport that paid my bills that last decade, developed life-long friendships and given me a career others call the greatest job in the world. I’ve traveled the world and ridden OHV trails in almost every state and love to interact with nature in this manner. I’ve shared a tiny bit (two small backyard rides on an older loaner vehicle) of the ATV experience with my two young kids and loved every minute of it. Seeing them smile and learn to ride was an experience I’ll never forget. It’s also one I’ll have a hard time every reliving since the CPSIA legislation went into affect. I can’t even get the appropriate sized (50cc) youth quad for them to ride. This also means I can’t test the machine for publication (online or in a magazine). The restrictions also prevent me from aiding the industry and its manufacturers (and ultimately the consumer) by showcasing the machines and each vehicle’s strengths and weaknesses.
I’ll never let them ride a larger displacement ATV because they are too little, have too little experience and it is unsafe and irresponsible. This CPSIA lead ban needs to be reworded or rewritten to exclude ATVs and other small displacement OHVs. I can understand protecting my eighth-month-old son from ingesting lead-coated baby toys, but to eliminate family interaction and joy in both my life and my kids’ is unfair and unsafe.
That’s why I’ve taken the step to contact member of Congress and let them know why they need to alter this legislation. I signed the petition at the Indianapolis Dealer Expo, but don’t want it to stop there. I’ve also contacted members of Congress on my own. I no longer want my kids to miss out in the sport I love.
Here’s are some key points the National Off-Highway Vehicle Conservation Council (NOHVCC) said we nee to point out to our members of Congress:
Excerpt from Russ Ehnes’ article in the NOHVCC newsletter:
“Enthusiasts and other stakeholders should reinforce three key reasons why youth ATVs and motorcycles should be excluded from the CPSIA’s lead content provisions:
- The lead content poses no risk to kids. Experts estimate that the lead intake from kids’ interaction with metal parts is less than the lead intake from drinking a glass of water.
- The key to keeping youth safe is having them ride the right size vehicle. Kids are now at risk because the availability of youth ATVs and motorcycles is limited due to the lead ban.
- The lead ban hurts the economy for no good reason when everyone is trying to grow the economy and create jobs. MIC estimates that a complete ban on youth model vehicles would result in about $1 billion in lost economic value in the retail marketplace every year.”
You can also check out this info from the Motorcycle Industry Council (MIC). Here’s how you can let your voice be heard. Visit Stop The Lead Ban and do your part.
Action Alert! CPSC to develop rules for SxS’s
February 26, 2010
Action Alert! Side by Side owners and enthusiasts need to stand up and be heard. Now I don’t have a huge interest in (ROVs) Side by Sides but here is a link to a preformed response that will be sent to the Office of the Secretary, CPSC. Personalize the message all you want. The Americans for Responsible Recreational Access (ARRA) have made it easy to take just a minute or two to voice your opinion. Follow this link to the Americans for Responsible Recreational Access (ARRA) Link to personalize your message
ATV Racing Sponsorship
February 26, 2010
Don’t give up hope, young racers and ATV racing fans. It’s sad to hear the news of some racers not getting factory deals or having to retire because the level of support is no longer happening. However, we must be mindful of how much support this sport still receives. Although we have less factory support this year than in previous racing seasons, it’s good to see a few positives from the ATV racing industry. To hear about sponsorship from the ATV aftermarket and ATV manufacturers is always good. And I know there are certain “contracts” and support systems we don’t get to hear about, whether secretive or not.
I recently saw on Facebook that Lone Star Racing became the title sponsor for the Media All-Stars team, which is run by ATV racing die-hard Jorge Cuartas. Both ATV pro Pat Brown and Cody Grant will benefit from the support. This reminds me of the years before factory support, where race team names were very long and often showcased ALL the companies behind the rider. (Example: Pat Brown aboard his Lone Star Racing/Media All-Stars/XYZ/PDQ/123/ABC-backed race quad as opposed to Factory XX’s Pat Brown).
It’s also encouraging to read about Can-Am signing on with the GNCC Racing series for another three years of sponsorship and adding to its level of support. That agreement (click here) shows a level of commitment to the sport from an ATV manufacturer and also sends the message of support, the belief in ATV racing and more. In fact, any quad maker supporting the sport’s racers (like Can-Am, Yamaha, Suzuki, KTM, Polaris and others) and racing circuits deserves credit, whether it’s on a national, regional (Yamaha with ITP QuadCross) or even a state or niche level (example: mud racing, Baja). They all should be thanked for these partnerships.
Although the support has dwindled, we still see signs of hope and a level of attention and support we should appreciate. Sure, you could say, “They sell to racers, so they should support our sport.” That wasn’t always the case, remember? Let’s keep everything in perspective and focus on the positives and opportunities we currently have, not those we’ve lost.
Get Some GRUB: ATV Style
February 25, 2010
If you own an Apple iPhone/iPad Touch and are an “App-oholic” then I think you should go get some grub. No, not in the sense of grabbing a six-pack of tacos at a fast-food joint, but instead downloading ATV GRUB for your favorite electronic “toy.” Essentially, ATV Grub hooks you up with ATV news (blogs) from all over the Web in one location and eliminates the need to search for ATV and off-road news. The developer said the App operates in a “super clean and organized format.”
Here’s a user’s feedback about ATV GRUB: ” ATV love! — The update for this app has done justice. It runs smoother, has better animation at startup, and if you love your ATV you’ll love this app! I am so happy to see ATV apps on here finally, i look under iTunes and there is barely any good atv videos. I love my 09 YFZ450R and from this app, I can look at parts, reviews, and other cool things. Way to go ! Keep up with the updates!” Vic Ellison- Corning NY (source ATV GRUB)
ATV Grub features news feeds and posts from several ATV enthusiast blogs (including this one) and established sites like GNCC Racing and ATVSport.com, F0ur-Wheeler Mag and more.
I’m in need of a phone overhaul — with the text messages I receive but do not send — and thought about stepping up to an iPhone. If I do, I’m going to satisfy my ATV appetite with ATV GRUB.
Other GRUB APPS:
How it came to be…
February 24, 2010
The power sports industry is some what at a cross roads in my opinion. The manufactures are trending to wards more discipline specific machines, following what the motorcycle side of the business has been doing for the last 20 years. Example Yamaha’s YFZ450, you have the “R” model more focused to wards motocross racing and the “X” model that is focused to wards off road/woods racing. The differences are subtle (just like their motorcycle brethren), but enough to make each model more specialized to the needs of that particular discipline.
This prompts me to look back at the older models that I have had experiences with and somewhat compare to what we have today. First off in the past an ATV was sort of a generic term for any machine with 4 wheels. The general public barely had a grasp on the concept that there were two different types of machines under the the umbrella term ATV. Of course we as offroaders know these two to be Sport and Utility. Just recently added is the SxS market which now has its own division but that is another topic for another day.
Back to the discussion at hand. I am going to look back at my own experiences with machines gone past, give a brief opinion of what I thought at the time as well as opine on if the model would be a good choice for someone looking in the used market. In this economy the used market is becoming a more prominent area for the new ATV rider as well as the established rider to find their next machine.
3 wheelers, I have already written about them and my introduction to riding through them so there is no need to rehash it here.

Team MGR rider Derek Hinrich on the 250X in one of its last races before retirement
1987 Honda TRX250X
Starting off with probably hands down the quad I have had the most experience with. This very ATV (pictured left) has been passed around our group so many times I forget who owned it when. This thing did everything: race, ride, loaner quad, you name it. My impression then: Excellent starter quad, 5 speed manual lets you control the power and when you want to shift just like a racer, but tame power for the beginning-intermediate skill level. Ride is cushy and can handle moderate jumping.
Now: Still an excellent beginner ATV, bullet proof from almost every prospective. Suspension is not all that bad but benefits from at least an upgraded rear shock. This machine holds its value pretty well so as long as you don’t over pay when you buy it you should expect to at least get 80-90% of your money back when you sell.

Actual LT250R I have ridden, owned by Team MGR team mate Chris Flodine
1987 Suzuki LT250R
This collectible gem can be credited with starting the sport/race ATV segment of the industry. This particular model is the 3rd year of production featuring an update engine with a power valve and a variation of Suzuki’s first full floater link-aged suspension. My impression then: Wickedly fast on a motocross track. Handles well, jumps straight, feels like a true race machine should. Suspension is plush in the rough stuff but compliant for big g-outs and triple jumps.
Now: Still a very collectible machine. A bit underrated and overshadowed by Honda’s TRX250R that was a response to this machine. Engine can be finicky to tune and the power valve on later models are complicated and expensive to replace/repair. Suzuki’s full floater might have been the best idea for a linkage type suspension however it had twice the parts of a conventional rocker arm type thus more parts to grease and wear out. Suspension on used machines is usually thrashed. Parts are not easily crossed between some model years. Wickedly fast and still competitive in the amateur ranks.
1989 Yamaha YFS200 “Blaster”
Yamaha’s entry level machine to capitalizing on the ever growing sport market. Not quite a full size machine but not quite a youth machine. My thoughts then: This thing is terrible. Feels like Yamaha went into the parts bin and just grabbed an engine from a street bike (converted to air cooling), frame, wheels and tires from other motorcycles and ATVs to produce a machine. Engine is peaky and is all top end power. Rear shock is mismatched to the frame and swing arm geometry. Rear shock is a linkless design. Suspension is not very adjustable and unfortunately what adjustment there is does not help the lack of damping this thing just bounces around. The handling is not helped by the balloon type tires on the rear.
Now: Almost zero updates in its whole production run. It took until 2002 for hydraulic front brakes to be added. Previous models have drum brakes that are almost impossible to adjust so each functions equally. Balloon tires? Really? Need I say more. Best mods are to add some length to the swing arm, better shocks all the way around. Longer A-arms help stability. Square profile “sport” tires in the rear. Flywheel weight helps power delivery. Know what your buying when buying used. This ATV is not for everyone.
1995 Yamaha YFZ350 “Banshee”
The legendary dune machine. Yamaha originally developed this in response to Suzuki and Honda’s 250cc sport machines. Using a variation of a 350cc twin 2 stroke street bike engine the Banshee lived up to its name. My thoughts then: I only had a brief encounter in a sandy trail area. Blindingly fast in a straight line but suspension felt like it had none. The length helped the straight line stability and off the line launches, but was a major hindrance in the trails. The thing just would not turn without deliberate effort. Motocross track, nope not without some serious modifications to the suspension and engine for better more palatable power delivery.
Now: If your into strictly dune riding this is the machine, even in bone stock for this machine will climb, jump and out run most anything (with the right rider). Unfortunately this is all the machine does good. Its not a very good trail machine nor a race machine for the track. Extensive modifications can be made to it though to make it handle terrain better but it will cost you. This machine is not for everybody, expect used machines to be molested in some way and plan on tuning it to your liking before you will feel comfortable on it.

Team MGR rider Chris Flodine on his 400EX
2001 Honda TRX400EX
The machine that rekindled the sport ATV market in 1999. Honda borrowed its tried and true 400cc engine from the XR400 dirt bike and threw it into a frame reminiscent of the 250R of the past. My thoughts then: Finally a machine that put it all back together again. Similar in nature to the 250X of nearly a decade before it, the 400EX is just a larger package. Plenty of power all around, decent suspension for track or trail with a bit of adjust ability out back, front shocks lacking but no more than other ATVs. Aftermarket is plentiful with BBK’s and other parts to tailor it to the rider.
Now: The 400EX started showing its age in about 2005. It has seen no major update since its inception other than a reverse gear in 2006. MSRP’s have steadily risen but performance has stayed stagnant. Used machines are the best bet here. The ATV as a whole is rock solid reliable. Aftermarket parts are still plentiful. Best mods include, better front shocks, different cam profile, exhaust and a few other ergonomic upgrades. The machine is still a good ATV in stock trim for light racing, but serious racers look elsewhere.
2001 Yamaha YFM660R “Raptor”
Yamaha’s answer to the question no one asked, “Bigger is better, right?” The Raptor is the first of its kind, a big bore sport quad (excluding the LT500R of the past). Engine borrowed from another one of Yamaha’s motorcycles not imported to the U.S. My impression then: Loads of torque. The engine is a stump puller nearly identical to the Grizzly. The whole package is compact if a bit top heavy. Frame, suspension might be a bit under built for how much power the engine puts out. Suspension is a bit stiff out of the box but has enough adjust ability to suit most recreational riders. Not as at home on the track but if lowered a bit it can be made to handle well enough.
Now: The 660 was replaced by the more capable and more well thought out 700R meaning you can only find these used. In my opinion there is no reason to look for a used 660 now that there are used 700’s on the market. The 660 was a half half hearted attempt to progress the big bore sport quad market but really this ATV doesn’t do much well in comparison to other models available on the used market.
2004 Suzuki LTZ400
Suzuki’s late to the party entry into the sport market. Engine borrowed from the instant legend DRZ400 off road and dual sport motorcycle. My impression then: Wow! this is what the 400EX should have been. Water cooled, modern shocks, light weight frame, powerful high reving engine. This ATV is happy on the trail as well as the track. Not much modification needed to be a competitive racer even against custom built 250R clones. Aftermarket parts are plentiful to maximize the potential on and off the track. MSRP not much more than the Honda.
Now: The Z400 has seen steady updates and refinements over the years and recently adopted EFI. Used Z400’s hold their value fairly well compared to other models. Look for 2006 and up, those models feature fully adjustable suspension components. Best mod on carburated machines is finding a Keihin 39mm FCR carburetor to replace the anemic CV Mikuni BSR36. The FCR is found standard on early model DRZ400″E” models. Also swapping camshafts from that bike will move the power up the rev range a tad making this an even more high performing ATV.
The 450’s….
I have only had brief encounters with the early 450’s, Yamaha’s 2004 YFZ450 (actually only a 440cc engine to comply with the ATVA rules at the time) and Honda’s TRX450R. Both I thought were amazing at the time, but their was not much to compare to at the time. Today they are pushing to wards more genre specific, motocross and off road. This is a good thing, unlike the early years where every ATV was a compromise on all around performance.
There you have it my opinions on machines of the past that I have had explicit experiences with. Some may agree and some may disagree. Feel free to discuss it on our own ATV Magazine Forum
On the Road with the Bomb Squad
February 12, 2010
The ATV Lifestyle keeps getting better and better!
American company acquires foreign company? Polaris?
February 5, 2010

Will some new engine tech and design come to Polaris via Swiss Auto? Time will tell.
It may seem shocking to most, especially in this recession as well as the state of the country where typically the news headlines talk mostly about American companies leaving or being acquired by foreign entities. The somewhat shocking news of the exact opposite happening raises and eyebrow for me. This company is Polaris of all companies. Now not being a hard core fan or follower of Polaris’s development of machines over the years I will be brief. My perceptions of Polaris’s ATV’s are mixed. I see the small displacement and older models very problematic, while the newer models are light years ahead of previous models and fairly reliable in the long run. What does this have to do with the recent acquisition of Swiss Auto power sports? I think Polaris will be coming out with some very exciting and probably radical ATV and motorcycle designs that people actually want to buy. Even though I probably will never buy a Polaris I am excited in them taking a risk in developing new engines and technology that can only help the industry as a whole in the future.
To read the press release follow this LINK. To read a more in depth analysis on the acquisition CLICK HERE
ATV Super Stars to Attend Winter X Games
January 19, 2010
Indeed it’s true…brothers Caleb and Colten more, widely known for their high flying freestyle motocross acrobatics, have secured invitations to compete in this years Winter X Games in Aspen, Colorado.
New Years with the Godfather
December 27, 2009

If you missed out on the recent outing to Ocotillo Wells with Mike “the Godfather” Metzger, you’ve got a second chance…










