2013 Concept Ford Escort Simple, elegant, harmonious design, Ford's commitment to Chinese automotive customers took an enormous step forward these days at automobile Shanghai 2013 with the disclosing of the Ford Escort thought - the newest example of however the company's international deoxyribonucleic acid continues to evolve and cater to a growing and various mixture of customers.
The Ford Escort thought showcases Ford's vision for a way the corporate may serve further customers in China's machine phase - a phase that accounts for over twenty five % of the country's total vehicle trade and includes the Ford Focus, the popular plate in China in 2012 likewise because the popular plate worldwide.
Building on the success of the main target, the Ford Escort thought could be a new reasonably machine, designed for a really totally different client. each Focus and Escort thought deliver prime quality, safety and fuel economy. whereas Focus with success meets the requirements of these seeking a fun driving expertise and high level of technology, the Escort thought is for those customers UN agency worth exceptional largeness, uncompromised practicality and complicated style.
"By taking note of our customers in China, we've got developed the Ford Escort thought to serve a brand new category of machine customers," aforementioned Jim Farley, govt vice chairman, international selling, Sales and repair and Lincoln, Ford Motor Company. "These ar customers whose wants don't seem to be being utterly met by existing compact cars. they're discerning, trendy families, UN agency wish uncompromised practicality, quality and safety for themselves and also the ones they care regarding."
Ford's success and knowledge within the machine phase with Focus - at the side of client feedback - provided valuable tips for the general style of the Ford Escort thought.
In Ford's research, customers in China delineated seeking a vehicle that's trendy - however not one that's chesty or pretentious - whereas additionally permitting a balanced life that just about perpetually includes family and friends.
"We found an outsized phase of machine patrons in China appreciate refined style and wish a a lot of spacious family-size vehicle," aforementioned Martin Smith, govt style director, Europe and Asia Pacific. "The Ford Escort thought reflects those wishes.
"Its spacious interior, attention to detail, and precise and refined surface language extremely provide the thought automobile its harmonious aesthetics, wherever fascinating is truly getable."
Ford designers started by adding length then sculpting the vehicle with elegant lines to present it a natural flow. The longer profile creates a lot of area for a snug and spacious interior whereas maintaining harmonious proportions.
While being designed for the particular wants of this subsegment, the Ford Escort thought is faithful the new international face of Ford, that was introduced on the all-new Mondeo - presently on show at automobile Shanghai 2013 - and created its launching on the Ford Evos thought in 2011. On the Escort thought, the marginally a lot of upright grille and elongated, bejewelled headlamps - fastidiously designed to match the lucky figure eight - offer a particular face.
"The Ford Escort thought represents the concept that you simply will get a compact vehicle with a premium aesthetic while not sacrificing key options like area for families or having to pay a premium tag," aforementioned Smith.