American company acquires foreign company? Polaris?

February 5, 2010 by Jon Rhodig

Will some new engine tech and design come to Polaris via Swiss Auto? Time will tell.

It may seem shocking to most, especially in this recession as well as the state of the country where typically the news headlines talk mostly about American companies leaving or being acquired by foreign entities. The somewhat shocking news of the exact opposite happening raises and eyebrow for me. This company is Polaris of all companies. Now not being a hard core fan or follower of Polaris’s development of machines over the years I will be brief. My perceptions of Polaris’s ATV’s are mixed. I see the small displacement and older models very problematic, while the newer models are light years ahead of previous models and fairly reliable in the long run. What does this have to do with the recent acquisition of Swiss Auto power sports? I think Polaris will be coming out with some very exciting and probably radical ATV and motorcycle designs that people actually want to buy. Even though I probably will never buy a Polaris I am excited in them taking a risk in developing new engines and technology that can only help the industry as a whole in the future.

To read the press release follow this LINK. To read a more in depth analysis on the acquisition CLICK HERE